Using the journey map

Overview

A Journey Map is the canvas where you build, compare, and organize Journeys.

Key features:

• Add multiple Journeys to one map

• Mix Journey types

• See conversion on different paths

• Click nodes to open screen details

Managing multiple journeys

You can duplicate Journeys, compare versions, or use different settings for each.

Cohort filters on journeys

Global filters

Applied at the map level. Affect all Journeys.

Useful for:

• High-level audience comparisons

• Broad user segmentation

Journey-level filters

Applied inside the Journey settings.

Useful for:

• Comparing two versions of the same Journey

• Narrowing analysis to a specific cohort

Examples of multiple journey comparisons to make

New vs old product flow

To measure the difference between a new onboarding journey (or any older product journey) to an old one you would:

1. Create a journey for your new flow (custom journey could work best if its linear)

2. Click the purple starting node of the journey and then click duplicate or cmd + d.

3. On the duplicated journey, click the purple starting node and change the time frame to before the new experience was released.

4. Confirm the changes with 'Update for everyone'.

You will now be able to see the same journey but across two different time ranges.

Note: If you've changed the URLs that the new experience appears on, you're duplicated journey might have empty nodes. In this scenario, it would be best to create another custom journey.

Comparing the conversion rates between different regions

To measure how a journey is performing in different regions you would:

1. Create a journey for your flow (the journey type will depend on what you want to learn).

2. Click the purple starting node of the journey and then click duplicate or cmd + d.

3. On the duplicated journey, click the purple starting node and change the region to the one you are interested in.

4. Confirm the changes with 'Update for everyone'.

You will now be able to see the same journey but across two different regions.

Comparing the conversion rates between different user groups

This comparison will work if you are using a custom cohort for user groups. You can learn more in our Cohorts documentation. To compare the user groups, you would:

1. Create a journey for your flow (the journey type will depend on what you want to learn).

2. Click the purple starting node of the journey and then click duplicate or cmd + d.

3. On the duplicated journey, click the purple starting node and change the cohort value to the one you are interested in.

4. Confirm the changes with 'Update for everyone'.

You will now be able to see the same journey but across different user groups.